Events
Darina Sampling Activity
Aakash and Darina Sampling Activity
Pasta Zara Sampling Activity
We successfully conducted an in-store sampling activity for Darina at LuLu Bausher, giving shoppers the opportunity to taste the product and experience its quality firsthand. The activity helped increase brand visibility, engage customers directly, and create positive interaction with potential consumers at the point of purchase.
Pasta Zara Sampling Activity
Aakash and Darina Sampling Activity
Pasta Zara Sampling Activity
We carried out a Pasta Zara in-store activation at the LuLu Food Festival in 2017, aimed at introducing shoppers to the brand’s range and quality. The activity focused on attracting customer attention in-store, encouraging product trial, and supporting purchase decisions through direct interaction and on-shelf exposure. The activation w
We carried out a Pasta Zara in-store activation at the LuLu Food Festival in 2017, aimed at introducing shoppers to the brand’s range and quality. The activity focused on attracting customer attention in-store, encouraging product trial, and supporting purchase decisions through direct interaction and on-shelf exposure. The activation was implemented across multiple LuLu outlets, including Darsit, Bausher, Burj, Bandar, Barka, Nizwa, Khabura, Sohar, Maabela, and Ibri.
Al Kazzi Nuts Sampling Activity
Aakash and Darina Sampling Activity
Aakash and Darina Sampling Activity
We conducted an in-store sampling activity at The Sultan Center across the Qurum, Al Khoudh, and Al Amerat branches in 2018. The activation encouraged customer engagement and product trial, leading to direct on-spot purchases and contributing positively to sales performance while increasing brand visibility within the stores.
Aakash and Darina Sampling Activity
Aakash and Darina Sampling Activity
Aakash and Darina Sampling Activity
We conducted a sampling activity for Aakash Namkeen and Darina at a padel court venue in 2026, allowing attendees to experience the products firsthand in an engaging outdoor setting. The activation supported brand exposure, encouraged product trial, and generated positive consumer interaction, contributing to strong interest and favorable feedback for both brands.